Ethnic Stereotyping Overview

Overview of Ethnicity Stereotyping

Positives

·         You’ll know where to go out to a meal with a black person. Nandos or KFC.

·         California girls are good looking.

·         New Jersey people are tanned.

·         Brown eyed people are most fun.

·         Black people have big penises.

Negatives

·         All Muslims are seen in a bad way as terrorists because of events like 9/11 and the London Underground bombings in 2005.

·         All Chinese people eat dogs.

·         All British people have bad teeth, drink tea and eat crumpets.

·         Italians have big noses.

·         All Indians smell.

·         Americans are fat.

·         Russians are all alcoholics.

Kings Speech - Case Study

What Makes a film British?
A British film has many different aspects to it and all of them have to come together to create a British film, but, it doesn't have to use all of them. These aspects include, a setting in the UK or about people from Britain abroad, a predominantly British cast, a story line with an aspect of British life (past, present or future) and a British author/director. Recent Films include 'The Kings Speech' which is about the story of King George VI of the United Kingdom of Great Britain and Northern Ireland, his impromptu ascension to the throne and the speech therapist who helped the unsure monarch become worthy of it. This is a good example of a British film because it is based in Britain, it is about British history, it has a predominantly British cast and a British director.

Exhibition Issues - Box Office in the UK
The UK's mainstream media doesn't usually pay much attention to cinema box office, but a likely exception is the inspiring performance of The King's Speech, a plucky-underdog success story that's as headline-friendly as it gets. Even distributor Momentum Pictures' wildest expectations were exceeded with a £3.52m opening weekend, including modest previews of £227,000. A rousing true tale about an English monarch triumphing over adversity that stars Colin Firth. Clearly there are elements appealing to the older, upscale British heartland. But when you consider the opening grosses of Slumdog Millionaire (£1.83m), Calendar Girls (£1.88m), Atonement (£1.63m) and Pride and Prejudice (£2.53m), it's clear The King's Speech has taken a leap forward, even allowing for inflation.

Exhibition Issues and reviews: The films reception
From critical film reviewers on various different websites and newspapers there were various different opinions and most of them were positive. It was nominated for 14 BAFTA's and 11 Oscars including best picture, best director, best supporting actor and actress, best screen play, best editing, plumiest consonants, loveliest vowels, and best medicinal use of swearing.

Critical Review of The King's Speech on YouTube


Production Issues
"The King's Speech, the story of how King George VI overcame his stammer, was just a letterbox delivery away from never getting made"

The films production team posted the script to the film through Geoffrey Rush's letter box in order to hopefully gain his role as Lionel Logue. After unsuccessfully gaining his involvement after sending numerous emails they thought this was the way about it. The films producer Gareth Unwin stated that the film needed some key casted roles to be a success and that is why they went to so much trouble to attract Rush's attention towards this film.

"This flies against every fibre of me knowing how the business works. I ended up with a four-page email from his manager tearing me a new one. But it finished off with Geoffrey saying he liked it and that we should talk. We wouldn't have got to talk to Geoffrey at that stage otherwise. Joan was audacious in her thinking and it did pay off."

 Gareth Unwin from Bedlam Productions spent 5 years prior to the start of production developing this story with David Seidler. “ I knew we had an upper level that we had to aim for,” says Unwin of his need to find co-producers for the ambitious project.

The team were keen to make a period drama that didn't feel mainstream. “It’s uplifting without being cheesy,” says Canning. “The Weinsteins gave us one really great note early on, which is, it’s all about the friendship. We honed it to focus on that.”

Tom Minter (US Writer) sent Joan Lane the play script. As a fellow friend who was also a writer of the play’s author Seidler, Tom recommended Joan as a well-connected London-based producer of theatre. Having previously sent the play to another London based colleague, who had not been able to attract interest in it, Seidler wasn't sure what to do following this - so he followed Tom’s advice.

Lane gave a copy of the script to Simon Egan from Bedlam Productions to try and gain his interest in production. Thankfully he saw potential and took an option of screenplay adaption. Following that, Lane organised a rehearsed reading in which would have director Tom Hooper's parents in the audience. This was a tactical move of Lane as she introduced The Hooper's to David Seidler the Plays author, so he could exchange contacts with Tom's father to gain contact with Tom himself.

Distribution And Marketing Issues
When marketing the film The British Board Of Film classification planned to label the film was a 15+ because of the explicit language in a particular scene. However after many attempts of protest by director Tom Hooper the film was reclassified as a 12A.

Dredd Essay (Improved)

Dredd is a UK film released in 2012 and was directed by Pete Travis that had a budget of $45 million and only made $36.5 million at box office. It was distributed by Entertainment Films and Lionsgate, the studios were DNA Films, IM Global and Reliance Entertainment and it was filmed in the UK and South Africa. The 2012 film was based on an old American film released in 1995, starring Sylvester Stallone, called 'Judge Dredd', which was based on an older graphic novel released in 1977 called 'Judge Dredd' also and was written by John Wagner. The graphic novel was UK released but the film was a US film. The US film adaptation  'Judge Dredd failed because no one in America knew what it was and the only reason why people went to watch it was because Sylvester Stallone was in it who was widely known across the whole of the US. Dredd is a UK attempt to revive the film after the failure it had In America and the producers were hoping to have a more positive feed back because it was a UK production in the first place.

Dredd failed in UK box office and did not bring in much money, success, fame or popularity. The budget for the film was $45 million and in box office it only made $36.5 million so it made a loss of $8.5 million. The producers of Dredd tried to make the film a UK blockbuster but it didn't work for many reasons. First off, the film was a British film with a British director and producers. But, the film was based in America which made the film not appealing to a British audience because its not their country and its not the way they live and know. Because its not where they live it discourages people to watch the film because its not the same 'feel' as it would be if it was set in their own country. Also, because the director was British he couldn't concept a good idea of what America was like and wasn't able to capture the country the same way as an American would. As well as that, the cast was not predominantly British it was mainly foreign and also there were no A-List stars so no one knew any of the actors and the audience didn't appeal to them because they were not British. Because there are not A-List stars or any British actors it doesn't make anyone want to watch the film because there is no one or nothing to see because no one will know the names of the actors or seen them on anything else before (like another film or T.V series/show). At the same time as 'Dredd' was coming out America was also bringing out some big blockbusters so it had no match to the US films that were coming out so no one wanted to see it because it was no match to the US. But, the film was made to compete with the US but couldn't work because it already had a bad reputation because of the 1995 release of 'Judge Dredd' so no one in the US was going to watch it anyway.
The main character in Dredd is meant to be seen as some sort of super hero. But, the problem with that is that you never see the face of the judge so you cant really relate or get attached to the character and he never really seems like a main hero and also there are many other, larger and more well known, superhero's out there made and produced by bigger companies. For Example, there are two main big companies; DC Comics created Batman and Superman and Marvel Comics that created Spiderman and all The Avenges. So, there is no way that this film could take over any of these because they are so big and well known everyone would rather see a film by one of them instead of a minor company with a super hero that has a bad reputation or people do not know about. Also, all of these films are either PG or 12A so it can appeal to a much wider audience because the age range is increased, but, Dredd was an 18 so not many people would be able to watch it or want to watch it because super heroes appeal more to the younger generations rather than the older ones.
The use of CGI in the film is very poor. The film was mainly shot in South Africa because it was cheap and because it was cheap it meant they could spend more on the CGI. The director and producers of the film tried to make the CGI as good as they possibly could so they spent all of their money on the CGI instead of the actual film. There are parts in the film where when the character takes a drug called 'Slo-mo' which makes it seem for them that time is moving extremely slowly. To create this effect they needed Red X cameras and it cost a lot of their budget and they made the film in 3D because that's what they thought people wanted to see. because the film was so widely spread in 3D and there weren't many places you could watch the film in 2D not many people went to watch the film because they either didn't like 3D or just didn't want to watch the film in 3D and didn't want to travel so far just to watch it in 2D. There were only 29 screens, in the UK, you could watch the film in 2D in and they were only in the main cities and only in one screen in one cinema and limited screen times. This discouraged people to go and watch it because they were un able to watch the film the way the wanted, in 2D.
There was a lot of marketing for this film. Things like a UK and US trailer, posters and in august 2012, a viral advertising site "Dredd Report" was launched, satirising the Drudge Report. The site featured a video condemning the use of Slo-Mo, and links to news about the film.
Dredd was released on DVD, Blu-ray and Digital Download on 8 January 2013 in North America, and 14 January in the UK.The Blu-ray edition contains the 2D and 3D versions of the film and a digital copy. The distribution between the 2D and the 3D is that the 2D version earned $10,365,798 and the 3D version earned $6,244,477 which shows that people preferred the 2D version and that there was less point for the producers to 'waste' a lot o their money just on making the film 3D. The DVD and Blu-ray editions contain seven featurettes: "Mega-City Masters: 35 Years of Judge Dredd", "Day of Chaos: The Visual Effects of Dredd 3D", "Dredd", "Dredd's Gear", "The 3rd Dimension", "Welcome to Peachtrees", and a "Dredd Motion Comic Prequel" narrated by Urban During its 2d made $ first week on sale in the UK, Dredd was the number 1 selling DVD and Blu-ray.During the week of its release in North America, it was the number 1 selling DVD and Blu-ray with approximately 650,000 units sold, and Blu-ray units accounting for nearly 50% of that figure. It was also the best-selling digital download for that period. Sales spiked in the United Kingdom in June 2013, following a reported rumour that it could influence DNA Films' decision to pursue a sequel. By September 2013, Dredd was estimated to have earned approximately $10 million in home media sales in North America, while in the UK it marked over 270 days in online-retailer Amazon's top 100 selling home media.
'Ice Age' is a film distributed by '20th Century Fox' which is one of he 'Big Six'. This means that it had a much bigger budget of $59 million and it made $383 million at box office which is a profit of $324 million. Because of what type of film it was, an animation, it had the correct amount of money in the budget that it needed for it, unlike 'Dredd', which means that the film was able to be better quality, they were able to get A-List stars and they were able to market it much better. Because everything is better quality and there are more popular actors in the film it appeals to a much larger audience so a lot more people would go and watch it. Also, it wasn't in 3D at all s everyone will go and see it because everyone likes to watch 2D but not always 3D unlike 'Dredd' again. As well as that, it is rated as a U, not an 18, it can appeal to all ages so the target audience is much wider there fore it can earn more money.
In conclusion the film 'Dredd' was all round very poor. In my opinion I think that it failed at box office because the director, Pete, didn't in for try to concept Britain for a British audience, he tried to make 3D work but it didn't because not many people simply want to watch films in 3D and also there wasn't a big enough budget to have any A-List stars or market it enough.

In what ways have the improvements in cardware and content affected institutions and audience?

Different advances in technology in films have been able to open new doors for UK and US films for all audiences in and out of the cinema. It has helped in the making of the films (Post-Production etc.), distribution and marketing.

3D movie uses a particular filming technology, which presents two individual images simultaneously to each eye and provides a stereoscopic vision to the viewer. It has been enhanced to offer a perception of depth of image to the audience with tinted glasses, who will be tricked to have a sense of true depth and feel that the objects in the 3D movie is extending out from the screen.
The use of 3D has affected audiences in US and UK film ever since it was made. It gives the chance, for people, to feel like the film is more realistic and as if you are involved in the film. It has influenced audiences because for people who want to be more involved into a film or want it to be more realistic they will go and watch that film. Also, people may go to watch the film because they like the idea of 3D. For films, 3D effects have been able to open doors for what they can do with their films, such as, if they want something jump out at the audience they can make that happen because of the use of 3D.
But, the use of 3D does not always have a good affect on people and not everyone wants too see films in 3D. Even though 3D is a step forward in technology it is not always good because not all people want to see a film in 3D maybe because they don't like the idea of it, it can hurt peoples eyes and you have to wear glasses which people might not want to do.

Due to the rapid improvements of T.V's the cinema is becoming more and more pointless. The reason for this is because that T.V's are now being made with HD, 3D and becoming smart T.V's. Also nearly all of them take DVD's now. Because of this the cinema is struggling to keep up with them because you can he everything at the cinema in the home now, such as surround sound and 3D, and the advantage of this is that it is less effort and it is much cheaper. So, as T.V's continue to develop further and further as time goes on the cinema many never be needed.

'Dredd' is a film good example for when 3D isn't a good thing for audiences. They made the film in 3D because that's what they thought people wanted to see. because the film was so widely spread in 3D and there weren't many places you could watch the film in 2D not many people went to watch the film because they either didn't like 3D or just didn't want to watch the film in 3D and didn't want to travel so far just to watch it in 2D. There were only 29 screens, in the UK, you could watch the film in 2D in and they were only in the main cities and only in one screen in one cinema and limited screen times. This discouraged people to go and watch it because they were un able to watch the film the way the wanted, in 2D.

The advances in technologhy have made that distribution of films after they have been in the cinema has been made that more people can get their hands on and watch the film. There are many websites that you can get subscriptions on to watch many new released and old released films just by a click of a button for example 'Netflix' and 'LoveFilm'. These websites are avaliable on the computer, smart T.V's, tablets, phones and even games consoles. Because they are on so many devices it makes it easy to watch for anyone, anywhere at any time. This is good for the film companies and distributors because if more people watch it, it earns them more money and they get a larger profit from the film as it becomes more popular and it is watched more.
Its not just these websites that have the films on though. 'Sky' have on demand films and the 'Sky Movies' channels and any film shown on that earns money and on the on demand part of sky it means that people can watch certain films whenever they want to so that means more films can be shown off and promoted. Also, 'Xbox' have their own movie services where you can watch any film for a rental fee which means that many people can watch lots of different films just at a small fee just like a film website.

Blu-ray (not Blue-ray) also known as Blu-ray Disc, is the name of a new optical disc format jointly developed by the Blu-ray Disc Association, a group of the world's leading consumer electronics, personal computer and media manufacturers (including Apple, Dell, Hitachi, HP, JVC, LG, Mitsubishi, Panasonic, Pioneer, Philips, Samsung, Sharp, Sony, TDK and Thomson). The format was developed to enable recording, rewriting and playback of high-definition video (HD), as well as storing large amounts of data. The format offers more than five times the storage capacity of traditional DVDs and can hold up to 25GB on a single-layer disc and 50GB on a dual-layer disc. This extra capacity combined with the use of advanced video and audio codecs will offer consumers an unprecedented HD experience.

While current optical disc technologies such as DVD, and DVD-RAM rely on a red laser to read and write data, the new format uses a blue-violet laser instead, hence the name Blu-ray. Despite the different type of lasers used, Blu-ray products can easily be made backwards compatible with CDs and DVDs through the use of a BD/DVD/CD compatible optical pickup unit. The benefit of using a blue-violet laser (405nm) is that it has a shorter wavelength than a red laser (650nm), which makes it possible to focus the laser spot with even greater precision. This allows data to be packed more tightly and stored in less space, so it's possible to fit more data on the disc even though it's the same size as a CD/DVD. This together with the change of numerical aperture to 0.85 is what enables Blu-ray Discs to hold 25GB/50GB. Recent development by Pioneer has pushed the storage capacity to 500GB on a single disc by using 20 layers.

Exam Response (Plan)

Question:
“Media production is dominated by global institutions, which sell their products and services to national audiences”.
To what extent do you agree with this statement?

Task 1

TOPIC - The BIG area of study

ASPECT - The small focus within that area

VIEWPOINT - The belief about that area

INSTRUCTION - What your answer must do.

“Media production is dominated by global institutions, which sell their products and services to national audiences”.
To what extent do you agree with this statement?

Task 2

The King's Speech

'King’s Speech was released in the US. The budget of our film was about 15 million dollars – at the very least they’ll probably spend 25 to 30 million marketing it America so they are going to spend almost double the cost of production on the cost of selling it and that is just in one country. So the sad thing about it is that there is still a kind of lock down on who gets to make films that reach everyone because even if you do effectively make your film for nothing, for a distributor they’ve still got to look at a huge amount of money to get the film out to everyone. So the revolution that I expected when the digital age came when I thought filmmaking would be very democratic hasn’t quite taken off.'

'The other thing that is extraordinary is that you can make a film and you have the right to post it on YouTube.'

'You can put it out in public and get some people seeing it and that’s an unbelievable revolution. Again, in the old days I made my films but no one saw them apart from my family them because how would anyone see them.'

British Film Industry - Taken From BBC

The British film industry should back more mainstream movies, a report is expected to recommend next week.
Ahead of a visit to Pinewood Studios on Wednesday, Prime Minister David Cameron said the film industry should support "commercially successful pictures".
His comments come before the publication of Lord Smith's review into the government's film policy on Monday.
The review was commissioned to find out how the industry could offer better support to UK film-making.
Mr Cameron praised the UK film industry but said "we should aim even higher, building on the incredible success of recent years".
He acknowledged the British film industry had made "a £4bn contribution to the UK economy and an incalculable contribution to our culture".
Lord Smith, the former Labour culture secretary, is also expected to recommend developing an export strategy to increase the profits of British films.
Speaking to the BBC, director Ken Loach said it was important to have a diverse film industry with a wide range of films to choose from.

Dredd
Budget: $45 million
Box Office Gross: $36.5 million

Distributer: Entertainment Film and Lionsgate

Running time: 95 minutes

Genre: Sci-Fi, Action

Produced by: DNA Films, IM Global and Reliance Entertainment

Actors:

Dredd - Karl Urban

Judge Cassandra Anderson - Olivia Thurlby

Kay - Wood Harris

MaMa - Lena Heady

Location it was filmed in was mainly South Africa, the rest was produced in CGI, the costumes tend to be of a science fiction genre.

This film took $6,278,491 (USA) (21 September 2012) on the opening weekend.

Star Trek: Into Darkness 

Budget: £190 million
Box Office Gross: $470 million
Distributer: Paramount Pictures (Big Six)
Running time: 133 minutes
Genre: Sci-Fi
Produced by: Bad Robot Productions, K/O Paper Productions and SkyDance Productions

Actors:
Chris Pine - Captain Kirk
Benedict Cumberbatch - Khaan
Simon Pegg - Scotty
Zoe Saldana - Uhura
Alice Eve - Dr Marcus
Zachary Quinto - Spock
Karl Urban - Doctor

 Star Trek were originally going to CGI everything in the film but they decided to build it all because they wanted it to be more realistic and they could afford it, unlike the film 'Dredd' because they didn't have the money so they had to CGI everything.  Star Trek was predominantly filmed with in warehouses, however spaceships are filmed on real life huge dustbins and edited away to look Sci-Fi like. They also used an element of CGI, however JJ Abrams (director) wanted to produce as much props as possible and edit them to make it look more life like and real.
Star Trek used IMAX camera for 30 minutes of the film
This film took $70,165,559 (USA) (17 May 2013) on the opening weekend at the cinema.

Film Company Research

Screen Yorkshire
It  has been running for over ten years, with an aim to not only provide support for Britain within the film industry, but  to make Humber and Yorkshire the most sought after destination for productions in the UK. Investments made by Screen Yorkshire are purposely made to develop talent and content in specific films they target. This is the largest organisation in the UK that invests in content (£15 million). Investments are made on market rate commercial terms with an intention to make sure investment returns are going to produce a legacy fund to support the development of content and production for TV and Film in Yorkshire. 

Screen Yorkshire Production:

• Wuthering Heights
• Kill List
• A Passionate Woman
• The Damned United
• Tyrannosaur
• Red Riding
• This is England '86

Film 4

 

Film4 Productions is a British film production company owned by Channel Four Television Corporation. The company has been responsible for backing a large number of films made in the United Kingdom. The company's first production was Walter, directed by Stephen Frears, which was released in 1982.

 

Film4 Production:

• Never Let Me Go
• Slumdog Millionaire
• Dead Mans Shoes
• The Lovely Bones
• The Inbetweeners Movie
• Dr.Easy

Warp Films

Warp Films is an independent film production company based in Sheffield & London, UK, with a further affiliated company Warp Films  Australia based in Melbourne, Australia.

 

Warp Film Production:

• This is England
• Four Lions
• Dead Mans Shoes
• Tyrannosaur
• Kill List

Studio Canal
StudioCanal is a French-based production (as StudioCanal S.A.) and distribution company that owns the third-largest film library in the world. The company is owned by the Canal+ Group.

Studio Canal Production:

• Non-Stop
• Rush
• Kill List
• In Fear

Dredd Essay

Dredd is a UK film released in 2012 and was directed by Pete Travis that had a budget of $45 million and only made $36.5 million at box office. It was distributed by Entertainment Films and Lionsgate, the studios were DNA Films, IM Global and Reliance Entertainment and it was filmed in the UK and South Africa. The 2012 film was based on an old American film released in 1995, starring Sylvester Stallone, called 'Judge Dredd', which was based on an older graphic novel released in 1977 called 'Judge Dredd' also and was written by John Wagner. The graphic novel was UK released but the film was a US film. The US film adaptation  'Judge Dredd failed because no one in America knew what it was and the only reason why people went to watch it was because Sylvester Stallone was in it who was widely known across the whole of the US. Dredd is a UK attempt to revive the film after the failure it had In America and the producers were hoping to have a more positive feed back because it was a UK production in the first place.
There was a lot of marketing for this film. Things like a UK and US trailer, posters and in august 2012, a viral advertising site "Dredd Report" was launched, satirising the Drudge Report. The site featured a video condemning the use of Slo-Mo, and links to news about the film.

Dredd failed in UK box office and did not bring in much money, success, fame or popularity. The producers of Dredd tried to make the film a UK blockbuster but it didn't work for many reasons. First off, the film was a British film with a British director and producers. But, the film was based in America which made the film not appealing to a British audience because its not their country and its not the way they live and know. Also, because the director was British he couldn't concept a good idea of what America was like and wasn't able to capture the country the same way as an American would. As well as that, the cast was not predominantly British it was mainly foreign and also there were no A-List stars so no one knew any of the actors and the audience didn't appeal to them because they were not British. At the same time as 'Dredd' was coming out America was also bringing out some big blockbusters so it had no match to the US films that were coming out so no one wanted to see it because it was no match to the US. But, the film was made to compete with the US but couldn't work because it already had a bad reputation because of the 1995 release of 'Judge Dredd' so no one in the US was going to watch it anyway.
The main character in Dredd is meant to be seen as some sort of super hero. But, the problem with that is that there are many other, larger and more well known, superhero's out there made and produced by bigger companies. For Example, there are two main big companies; DC Comics created Batman and Superman and Marvel Comics that created Spiderman and all The Avenges. So, there is no way that this film could take over any of these because they are so big and well known everyone would rather see a film by one of them instead of a minor company with a super hero that has a bad reputation or people do not know about. Also, all of these films are either PG or 12A so it can appeal to a much wider audience because the age range is increased, but, Dredd was an 18 so not many people would be able to watch it or want to watch it because super heroes appeal more to the younger generations rather than the older ones.
The use of CGI in the film is very poor. The film was mainly shot in South Africa because it was cheap and because it was cheap it meant they could spend more on the CGI. The director and producers of the film tried to make the CGI as good as they possibly could so they spent all of their money on the CGI instead of the actual film. There are parts in the film where when the character takes a drug called 'Slo-mo' which makes it seem for them that time is moving extremely slowly. To create this effect they needed Red X cameras and it cost a lot of their budget and they made the film in 3D because that's what they thought people wanted to see. because the film was so widely spread in 3D and there weren't many places you could watch the film in 2D not many people went to watch the film because they either didn't like 3D or just didn't want to watch the film in 3D and didn't want to travel so far just to watch it in 2D. There were only 29 screens, in the UK, you could watch the film in 2D in and they were only in the main cities and only in one screen in one cinema and limited screen times. This discouraged people to go and watch it because they were un able to watch the film the way the wanted, in 2D.
Dredd was released on DVD, Blu-ray and Digital Download on 8 January 2013 in North America, and 14 January in the UK.The Blu-ray edition contains the 2D and 3D versions of the film and a digital copy. The DVD and Blu-ray editions contain seven featurettes: "Mega-City Masters: 35 Years of Judge Dredd", "Day of Chaos: The Visual Effects of Dredd 3D", "Dredd", "Dredd's Gear", "The 3rd Dimension", "Welcome to Peachtrees", and a "Dredd Motion Comic Prequel" narrated by Urban During its first week on sale in the UK, Dredd was the number 1 selling DVD and Blu-ray.During the week of its release in North America, it was the number 1 selling DVD and Blu-ray with approximately 650,000 units sold, and Blu-ray units accounting for nearly 50% of that figure. It was also the best-selling digital download for that period. Sales spiked in the United Kingdom in June 2013, following a reported rumour that it could influence DNA Films' decision to pursue a sequel. By September 2013, Dredd was estimated to have earned approximately $10 million in home media sales in North America, while in the UK it marked over 270 days in online-retailer Amazon's top 100 selling home media.

Super Heros Homework

Batman
Year it started: May 1939
Publisher: DC Comics
Film? There are 31 short films, films and videos.
Other media: Comic books, Games, Animated Series.

Iron Man
Year it started: March 1963
Publisher: Marvel Comics
Film? 3 Iron Man Films and Appears in 'The Avengers'
Other media: Comic, Animated Series.

Captain America
Year it started: March 1941
Publisher: Marvel Comics
Film? 8 Movies and appeared in 'The Avengers'
Other media: Comic, Animated series, Game.

The Flash
Year it started: January 1940
Publisher: DC Comics
Film? No Films
Other media: Comic.

Green Lantern
Year it started: July 1940
Publisher: DC Comics
Film? One Film
Other media: Comic, Toys.

GHD Advert

The first thing you notice as you look at the advert is the woman's red dress, This connotes passion, love and power. The fact that the poster claims that GHD is a 'new religion' expresses that it is not just a product, but a way of life. The title 'And there she was an urban angel, made not born' connotes that the GHD products can turn you into an 'Angel' even if you aren't naturally beautiful. The pipes and brick walls in the background of the shot connote an urban environment and feel to the poster, and the urban feel anchors in with the title where the lady is referred to as an 'Urban angel.' The woman is very contradictory, she seems to have a slight dark& evilly seductive persona. But at the same time she has angelic features, such as the two angels holding a halo above her head. Many aspects of the advertisement connote religious themes. For example there are three 'simple' men surrounding a woman with high status, symbolic of the bible story of Mary& the Three Wise Men. Also she seems to look like she has walked down from heaven, to the depths of hell. And yet she still looks elegant an beautiful. These connotations anchor with the text at the bottom right side of the page where GHD refer to themselves as a 'New religion'. This expresses connotations and a comparison with the bible.

Understanding Film Making

The Idea

Wherever an idea comes from, like from a real life event, a re-make of a film, an original idea or and adaptation, it has to go though with the director and producer so they can get a rough script of what will happen and they will know how to plan out the movie properly. A writer defines the plot and writes a description of the main story and characters which is then to financiers in order to commission a script. In the 1998 film 'Saving Private Ryan' it came from a real life event about eight men going out to same a private to take him home because his brothers were KIA. After the success of this from the director Steven Spielberg made many more fiction and non-fiction films.

Development Finance

Pitching the film:
The producer uses the pitch and the treatment to try and get the film full backing the producer will use lots of persuasion and it doesn't all ways work.

The production company:
This is where the producer desperately tries to persuade the company for finance, if the producer can persuade that he film can make profits, then the company are far more than interested to invest.
 

Sales distribution broadcast:
This is where the film sells of its rights like the sales, this is where they provide money for sales and owning a percentage of the film takings, the broadcaster is where the film will be shown on TV after its cinema craze this is a great thing for the producer to have . and the distribution, this is where the distribution company will sell the rights to cinemas and screen shows.
 

Public investment:
This is where the film can take it to the national council to try and receive grants from the government , they do this to produce more talent.
 

Private finance:
A producer can go to private customers and request finance, this may be in return for product placement or similar ideas.

 

Tying down the writer:
Once the producer has collected all their public and private funding they can then get the development deal and seek a writer first they would have to go through the agent before getting the writer a deal, the writer will get set fee's throughout the film.

 

Script Development

First the writer and the director produce a synopsis and both decide on the key scenes and events of the films and when they will come into play. After that they create a rough outline of the script by using drawings and start mapping out  the whole of the film and decide then things happen. Then, the hardest part comes in when the first draft of the script is written. Once the director and writer are happy with the draft it is then sent off to financers whom will all have their own ideas. Once everyone is happy with the draft it is locked and becomes a final draft. Then in which the writer gets paid by the financers. The final stage is the creation of a sales treatment which is a synopsis designed to sell the film to potential financers.

Packaging

The producer and director must now package the script into a proposition in reading for budgets and financing. The most popular way to make the project more commercialised is to include well-known actors to film. Successful heads of departments carry out deals with financiers. The film must then be broken down appropriately for a business proposition; the producers will want to know the cost of how much the film is. Investors will want to know how the producer plans to raise the money this will then allow her to plan how to pay them back. The producer ‘packaged’ the film into a visible proposition; they will now need to find out the views of other people.

 

Financing

Marketing is the hardest part of film making process; attracting the investment to make the film. The producer is up against a huge number of other producers, some with similar packages to theirs. Then it needs to go into investment, are 3 main sources of investment: Private finance, Co-productions and Public investment. Also the producer can also raise money from ‘pre-sales’, selling the rights to the film before it has even been made. Banks and Gap funding are parts of banks that specialise in film finance, they invest in commercial projects and also offer loans. Most financiers insist that a completion bond is in place before they agree to invest. This is insurance for the production. Finally, once the essential funding and insurance is secured, the film gets the ‘green light’.

 

Pre-Production

Once all the heads of departments are hired, the shooting script is sent round and pre-production begins in a serious manner, the casting director with the director and producer identifies and casting the actors. Storyboards are created, they show where every shot of the film is planned in advance with the director. The production designer plans all aspects of how the film will be set, people then are hired to create each part, effects shots are planned months before normal shots because the time it can take to create them. The first AD. The line producer and production manager make up the key logistic triangle of production.

The Shoot

Shooting begins and the camera department is responsible for getting all of the footage needed to tell the story once the lighting has been set up and the hair and makeup have been checked. The actors must create and emotional world and draw the audience into it by acting alongside each other and the special physical effects.

 

Post Production

When the filmed footage comes in, the Editor assembles it into scenes and creates a narrative sequence for the film. The sound department then adds background tracks and edits every sound. Digital effects are then added and titles and credits are added in a composing suite. The film is then tweaked so the colour and aesthetics of the film are right. The dubbing theatre then set the final sound levels and the final cut is finished.

 

Sales

Directors and producers have to go to large extents to try and increase sales and market off the film. A trailer normally helps by showing off the film and attracts people in to watch the film. 

 

Marketing

There are many ways films are marketed off to the public to try and get higher audiences. Adverts, posters, trailers and many more are put all around and shown as much as possible to try and get audience so the film can earn more money.

 

Exhibition

The premier, this is where a star studded group of journalists and actors, this is key for getting the film out into the public's eyes, with over 3000 screens in the UK. Its key making sure that the film is shown on as many screens as possible, then the exhibitors, revenues, the revenue is then taken from the gorse and then the distributors and everyone else starts to take their cuts from the film, once the distributors have been paid, the financiers can recover their investments, as laid out in the recoupment schedule, then after all expenses are paid , most profits end up coming from DVD sales.

 

Other Windows

Hospitality sales can bring millions of additional revenue. More people spend money on DVD’s than on cinema tickets, television is additional revenue rights are sold separately for pay- TV. Rights to computer games and other product licences can be another source of revenue. Once the film has made a profit people can be rewarded. The final stage is never known distribution continues in perpetuity and could be re-realised.







Camera Angles

Close Up

• In the close up shot, a certain feature or part of the subject takes up most of the frame.
• Close-ups are useful for showing detail and can also be used as a cut-in.

Extreme Close Up

• The ECU gets right in and shows extreme detail.
•  It is too close to show general reactions or emotion except in very dramatic scenes.

High Angle

•  A high angle shot is usually when the camera angle is located above the eye line.
• High angle shots also make the figure or object seem vulnerable or powerless. They are also usually used in film to make the moment more dramatic or if there is someone at a high level that the character below is talking to.

Mid Angle



• The mid shot shows some part of the subject in more detail, whilst still showing enough for the audience to feel as if they were looking at the whole subject.
• The shot is appropriate when the subject is speaking without too much emotion or intense concentration. It also works well when the intent is to deliver information, which is why it is frequently used by television news presenters.

Low Angle

• A low angle shot, is a shot from a camera angle positioned low on the vertical axis, anywhere below the eye line, looking up.
• The shot is used to make an object or person seem bigger/taller. Often used to make things more dominant and create a more intimidating feel.

Tracking Shot

• The term tracking shot may refer to a shot in which the camera is mounted on a camera dolly, a wheeled platform that is pushed on rails while the picture is being taken.
• The camera could follow a subject within the frame, such as a moving actor or a moving vehicle.

 

Pan Shot

• Panning refers to the rotation in a horizontal plane of a still camera or video camera.
• Usually used to show a moving thing or show the whole environment/place in one so that the viewer gets a feel of what its like.

Representation

Representation of Doug Bihlmaier

• Lower class with old patched up clothing but clean and the patches were neat.
• Quite old from 55-65 years old.
• Didn't look clean with a long un trimmed or shaven beard.
• He was smoking which made me think that he, if he was homeless, is that he values smoking more than he values food and drink.
• White ethnicity.

Where as when we learnt about his and his profession we learnt that he works for Ralph Lauren furnishing all the shops world wide and earns hundreds of thousands of pounds a year.

Representation of Ted Bundy

• White male.
• High Class - High quality clean clothes.
• Clean cut hair and shaven face.
• Looks like he is working in an important job with the papers that he is holding.
• 30-40 years old.
• Looked very intelligent.

Where as when we learnt about his story I was right about him being clever but wrong about the rest. We learnt that he wasn't at his job he was in court because he was a convicted murderer of over 30 women. we also found out that he had broken out of prison as well before.

Representation of Anna Piaggi

• Strange appearance with bright and extravagant clothing.
• Looked higher class with expensive clothing e.g. real fur coat.
• Thought she could be working in entertainment and she's just wearing a costume.
• Outside expensive apartments and important buildings.

When we learnt her story she actually was rich and famous as a fashion writer and was known for wearing something different every day.

Self Representation

I see myself as being new casual and creative.
New Casuals are passionate about underground, electronic synth-based music – but as soon as it becomes predictable or overplayed, they’re on to the next thing. United by their love of sports, Saturday afternoons revolve around watching football over a pint, hanging with mates – then off to a dingy club later on. Sharing links with the 1980s Casual subculture, the New Casuals are indeed boozy, football mad and smartly dressed – but they certainly aren’t thugs.
Mostly middle class males living in big cities, as early teens these guys would have been big drum and bass fans – but they wouldn’t be caught dead listening to the ‘commercial’ producers now. The New Casual sound isn’t genre specific, but they love chilled out beats and are loyal to the artists and producers they consider innovative, constantly evolving and pushing the boundaries.
Their understated, highly conscious approach to music also applies to fashion – they spend time, effort and big money investing in their low-key style. Part urban, part street, part Scandinavian cool; it’s about looking like you haven’t tried – even though you obviously have! Opposed to anything they consider contrived or hyped up, the New Casuals are innately cool – embodying a lifestyle younger males often want to emulate.
Creatives are motivated by the desire to produce original content and pursue their dreams as a ‘career creative’ – it’s not just a hobby, it’s a way of life. This Tribe unites various disciplines including (but not limited to) fashion, art, design, music, photography, dance and drama – with members collaborating on projects to get their work out in the world.
Creatives sit in the middle of the planning segments, drawing members of both sexes from diverse backgrounds unified by their inventiveness. It takes time to be a true Creative and develop the confidence, skills and connections to actively participate in the scene – so members tend to be over 20. United by their open-minded outlook, Creatives will often seek inspiration in the most unexpected of places, from a weekly shop at Sainsbury’s to Les Sapeurs, an African style tribe.
The Tribe mentality is all about developing their skills and working hard – even when this means living on a budget. Similar to the Get Paid Crew, Creatives are driven by success and are one of the best connected and hardest working Tribes – many funding their studio rents with part-time work. They aren’t bothered by fleeting trends and have no time for throwaway culture –  attracted to provenance and brand histories that reflect their own values.

5X5

Albums from 2012-13

1. WOLF - Tyler, The Creator (Key Tracks: IFHY & Rusty)
2. Sempiternal - Bring Me The Horizon (Key Tracks: Shadow Moses & Sleepwalking)
3. An Awesome Wave - ALT-J (Key Tracks: Breezeblocks)
4. Doris - Earl Sweatshirt (Key Tracks: Hive & Chum)
5. This Is The Six - While She Sleeps (Key Tracks: This Is The Six)

Top Five Best Films

1. Forrest Gump (Starring: Tom Hanks & Robin Wright) (Director: Robert Zemeckis)
2. The Shawshank Redepmtion (Starring: Tim Robbins & Morgan Freeman) (Director: Frank Darabont)
3. Saving Private Ryan (Starring: Tom Hanks & Matt Damon) (Director: Steven Spielberg)
4. Black Hawk Down (Starring: Ewan McGregor, Eric Bana & Tom Sizemore) (Director: Sir Ridely Scott)
5. Gladiator (Starring: Russell Crowe & Joaquin Phoenix) (Director: Sir Ridely Scott

Five Super Hero's

1. Batman "I'm Batman"
2. The Incredible Hulk "Hulk Smash"
3. Superman "This looks like its a job for Superman!"
4. Spiderman "My Spidey senses tingling"
5. Wonder Woman "Of all the people, you know who I am... Who the world needs me to be. I'm Wonder Woman!" 

Five Comedy Series

1. SpongeBob Sqarepants - Child humour about a sponge living under the sea.
2. The Big Bang Theory - About four genius' working at a university in Pasadena, California and their life.
3. The Inbetweeners -  The show followed the life of suburban teenager and three of his friends. The episodes involved situations of school bullying, broken family life, indifferent school staff and largely failed sexual encounters.
4. How I Met Your Mother - The series follows the main character, Ted Mosby, and his group of friends in Manhattan. As a framing device, Ted, in the year 2030, recounts to his son and daughter the events that led to his meeting their mother.
5. Come Fly With me - A spoof of British documentaries airport and airline, the series follows the activity at a fictional airport and three fictional airlines.

Favourite Heavy Bands

1. Metallica
2. Slipknot
3. Bring Me The Horizon
4. The Devil Wears Prada
5. Of Mice & Men