Friday, 22 November 2013

In what ways have the improvements in cardware and content affected institutions and audience?

Different advances in technology in films have been able to open new doors for UK and US films for all audiences in and out of the cinema. It has helped in the making of the films (Post-Production etc.), distribution and marketing.

3D movie uses a particular filming technology, which presents two individual images simultaneously to each eye and provides a stereoscopic vision to the viewer. It has been enhanced to offer a perception of depth of image to the audience with tinted glasses, who will be tricked to have a sense of true depth and feel that the objects in the 3D movie is extending out from the screen.
The use of 3D has affected audiences in US and UK film ever since it was made. It gives the chance, for people, to feel like the film is more realistic and as if you are involved in the film. It has influenced audiences because for people who want to be more involved into a film or want it to be more realistic they will go and watch that film. Also, people may go to watch the film because they like the idea of 3D. For films, 3D effects have been able to open doors for what they can do with their films, such as, if they want something jump out at the audience they can make that happen because of the use of 3D.
But, the use of 3D does not always have a good affect on people and not everyone wants too see films in 3D. Even though 3D is a step forward in technology it is not always good because not all people want to see a film in 3D maybe because they don't like the idea of it, it can hurt peoples eyes and you have to wear glasses which people might not want to do.

Due to the rapid improvements of T.V's the cinema is becoming more and more pointless. The reason for this is because that T.V's are now being made with HD, 3D and becoming smart T.V's. Also nearly all of them take DVD's now. Because of this the cinema is struggling to keep up with them because you can he everything at the cinema in the home now, such as surround sound and 3D, and the advantage of this is that it is less effort and it is much cheaper. So, as T.V's continue to develop further and further as time goes on the cinema many never be needed.

'Dredd' is a film good example for when 3D isn't a good thing for audiences. They made the film in 3D because that's what they thought people wanted to see. because the film was so widely spread in 3D and there weren't many places you could watch the film in 2D not many people went to watch the film because they either didn't like 3D or just didn't want to watch the film in 3D and didn't want to travel so far just to watch it in 2D. There were only 29 screens, in the UK, you could watch the film in 2D in and they were only in the main cities and only in one screen in one cinema and limited screen times. This discouraged people to go and watch it because they were un able to watch the film the way the wanted, in 2D.

The advances in technologhy have made that distribution of films after they have been in the cinema has been made that more people can get their hands on and watch the film. There are many websites that you can get subscriptions on to watch many new released and old released films just by a click of a button for example 'Netflix' and 'LoveFilm'. These websites are avaliable on the computer, smart T.V's, tablets, phones and even games consoles. Because they are on so many devices it makes it easy to watch for anyone, anywhere at any time. This is good for the film companies and distributors because if more people watch it, it earns them more money and they get a larger profit from the film as it becomes more popular and it is watched more.
Its not just these websites that have the films on though. 'Sky' have on demand films and the 'Sky Movies' channels and any film shown on that earns money and on the on demand part of sky it means that people can watch certain films whenever they want to so that means more films can be shown off and promoted. Also, 'Xbox' have their own movie services where you can watch any film for a rental fee which means that many people can watch lots of different films just at a small fee just like a film website.

Blu-ray (not Blue-ray) also known as Blu-ray Disc, is the name of a new optical disc format jointly developed by the Blu-ray Disc Association, a group of the world's leading consumer electronics, personal computer and media manufacturers (including Apple, Dell, Hitachi, HP, JVC, LG, Mitsubishi, Panasonic, Pioneer, Philips, Samsung, Sharp, Sony, TDK and Thomson). The format was developed to enable recording, rewriting and playback of high-definition video (HD), as well as storing large amounts of data. The format offers more than five times the storage capacity of traditional DVDs and can hold up to 25GB on a single-layer disc and 50GB on a dual-layer disc. This extra capacity combined with the use of advanced video and audio codecs will offer consumers an unprecedented HD experience.

While current optical disc technologies such as DVD, and DVD-RAM rely on a red laser to read and write data, the new format uses a blue-violet laser instead, hence the name Blu-ray. Despite the different type of lasers used, Blu-ray products can easily be made backwards compatible with CDs and DVDs through the use of a BD/DVD/CD compatible optical pickup unit. The benefit of using a blue-violet laser (405nm) is that it has a shorter wavelength than a red laser (650nm), which makes it possible to focus the laser spot with even greater precision. This allows data to be packed more tightly and stored in less space, so it's possible to fit more data on the disc even though it's the same size as a CD/DVD. This together with the change of numerical aperture to 0.85 is what enables Blu-ray Discs to hold 25GB/50GB. Recent development by Pioneer has pushed the storage capacity to 500GB on a single disc by using 20 layers.

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